Fairfax nails its colours to the mast
This year it is aiming for a billion people. WWF Australia, which is organising the event with Fairfax Media, publisher of the Herald, and the advertising agency Leo Burnett, hopes support on that scale will push the world's politicians to reach agreement on climate change in Copenhagen in December.
Given Fairfax's climate alarmist editorial agenda, it should come as no surprise.
Read it here.