Krudd & Co waste nearly $14m on climate propaganda

That's $14m of your taxpayer dollars down the drain, spruiking a pointless political gesture that will do nothing for "climate change", even if CO2 was involved... The Opposition, rightly, are horrified:

“This is an outrageous waste of taxpayers' money to run a very extensive campaign that offered no detail or explanation of what the Carbon Pollution Reduction Scheme will look like nor what impact it will have on the everyday lives of Australians,” Senator [Mitch] Fifield said today.

“Even readers of FHM, Cosmopolitan and Women’s Day couldn’t escape these advertisements.”

An outspoken critic of Howard government advertising campaigns when she was in opposition, Senator [Penny] Wong had attacked the previous government for failing to reveal the true cost of taxpayer-funded advertising campaigns.

“Yet in an act of gross hypocrisy, Senator Wong is responsible for placing her Government’s climate change PR campaign in just about every newspaper and magazine and on every television and radio in Australia,” Senator Fifield said.

“There is a legitimate role for government advertising when it explains the impacts of major and complex policy changes to the Australian public.

“But the ‘Think Climate. Think Change’ campaign is nothing more than a slick PR exercise for the Rudd Government. Taxpayers should not have to foot the bill for something clearly designed as a booster for Labor’s poll numbers."

Couldn't have put it better. Read it here.